The Tasmanian government expect to build a compelling business case to back what they believe are convincing emotional and moral grounds for the state being granted an AFL licence.

The state's push to join the AFL took another step Tuesday with the announcement that Melbourne-based consultancy firm Gemba, who have worked with eight current AFL clubs, would prepare their business model.

While the AFL have consistently stated their priority is to create new clubs on the Gold Coast and western Sydney, Tasmanian Economic Development Minister Paula Wriedt said there were signs her state's campaign was having an effect.

"We have seen some sort of a shift already as far as the AFL is concerned," Wriedt said.

"(AFL chief executive) Andrew Demetriou was on the news last night saying `Who knows what might happen?'

"Previously he had closed the door on Tasmania.

"When the former premier Paul Lennon and myself met with him in May, we asked whether we could put a business case and if we did, would it be given due consideration and proper consideration based on the merits of the case.

"We were given that undertaking.

"So the door had been closed, it's opened a crack back in May and I think it's been opened a little bit further now."

Wriedt said that state's strong Australian Rules history meant they deserved a club of their own, but just as important was that they had the business and community support to sustain it.

"They deserve to be rewarded, but it's about more than that," she said.

"That's the emotive argument, we can't (just) say we deserve it because we're passionate football supporters.

"We also have to say yes that support's there, but we can actually put forward, we believe, a sustainable business case for a team to be there in the long term ... we believe we can do just that.

"When we do that and put the submission in, the AFL can't ignore that."

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