The Queensland Rugby Union have filled their leadership trifecta by appointing Jim Carmichael as chief executive.

Recruited from the AFL, Carmichael joins new coach Ewen McKenzie and QRU chairman Rod McCall as recent appointments to guide the fortunes of the Reds in the Super 14.

Currently seeing out his time as the head of new business and enterprise at the AFL, Carmichael replaces outgoing chief executive Ken Freer.

The 49-year-old will start in the role on November 2 while Freer, who announced his resignation three months ago, will finish his tenure immediately.

Carmichael admitted he had not grown up with rugby but was looking forward to learning more about the game.

"Coming from a rival sport I did spend a lot of time studying rugby and found much to admire in the ethos and tradition, along with the obvious passion of the rugby family for the sport they love," he said.

McCall believed Carmichael's skills set him apart from a quality field for the job.

"Jim stood out for us because he has a unique blend of outstanding business skills as well as a comprehensive understanding of how top level sport operates," he said.

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