Ashes ticket sales changed after fiasco - Sports News - Fanatics - the world's biggest events

Ashes ticket sales changed after fiasco

By Adam Cooper 13/06/2006 01:56:57 PM Comments (0)

Cricket Australia (CA) will adopt a different approach to selling the next round of Ashes tickets for next summer to avoid a repeat of the recent sales fiasco.

CA will stagger sales over three days, limit tickets to four per customer per transaction and give fans the chance to buy them over the counter as well as online and over the telephone.

More than 320,000 tickets have been sold to members of the Australian Cricket Family, a registry reserved for loyal cricket fans.

Another 80,000 will go on sale to the general public - including England fans - from June 19 in Sydney, Adelaide and Perth, June 20 in Brisbane and June 21 in Melbourne.

The revamped sales approach comes in the wake of the recent bungled attempt at selling tickets to next summer's keenly anticipated Australia-England series, when thousands of frustrated fans were left empty-handed because they could not get through to ticketing agency hotlines or websites because of demand.

CA chief executive James Sutherland said the next round of tickets would sell quickly, and was confident the new system would work.

But he denied the change was an admission that the previous system had failed.

"Quite clearly we've had an extraordinary response," he said.

"No one could ever have convinced us that the response would ever have been as great as it was.

"Cricket being sold out day after day over the summer was something even in our wildest dreams we didn't contemplate.

"The response in itself ... perhaps some of the system didn't cope as we would have ideally liked, but we're confident that the demand is going to be very high again and we see that what we've implemented here will further help."

Sutherland said CA was about to appoint an investigations team to track down the owners of tickets who wanted to scalp them at online auction site eBay, and warned them CA had the right to cancel tickets.

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