Bulldogs have double win - Sports News - Fanatics - the world's biggest events

Bulldogs have double win

11/06/2009 04:40:30 PM Comments (0)

Every dog has its day and Thursday just happened to be it for the Bulldogs.

After running battles with the NRL over an interchange breach, major sponsor conflict and the infamous no-try against St George Illawarra, the Bulldogs finally had reason to smile on Thursday with two key problems falling in their favour.

Firstly, the Bulldogs announced a new major sponsor for the rest of 2009, with Jaycar Electronics signing on for close to $500,000 for half a season.

The NRL had blocked their previous multi-million dollar agreement with the Strathfield Group due to a conflict with the code's major backer Telstra but the Bulldogs are now confident of getting premium value for their brand from 2010.

Within an hour of their sponsorship announcement the NRL confirmed the Bulldogs Friday night clash with Brisbane at Suncorp Stadium would go ahead as scheduled despite swine flu fears.

The Broncos had asked for a delay until Sunday as their entire squad has been in quarantine and unable to train since Tuesday.

But the NRL denied the request and the Bulldogs happily boarded their flight to Brisbane knowing they've had a full preparation after the bye.

Chief executive Todd Greenberg took pleasure in both victories for the club after the battles they've lost earlier in the season.

"We have said a few times that at some stage during the year our luck has got to change a little bit, maybe the tide is starting to turn," said Greenberg.

"I think it's the right decision (to play on Friday). We've prepared all week for it and had some disruption ourselves with Ben Hannant out.

"We had to deal with this very early in the week and other clubs are now dealing with it as it comes upon them.

"We've prepared for the game on Friday night, our guys have trained that way and training has been tapered accordingly."

Greenberg said his players had no fears playing against a side that may carry the virus, with fullback Karmichael Hunt testing positive to the H1N1 virus and winger Antonio Winterstein showing symptoms.

"Any weekend in sport you can play a team who has different issues they confront whether it be a virus going through the club, and you just deal with it as best you can."

Meanwhile Jaycar Electronics will make their debut as front of jersey sponsors on Friday night, with charity Camp Quality to continue to have a close association with the club but without jersey branding.

Greenberg is excited about the value of his side's brand, with the club looking to command seven-figures for annual major sponsorship deals from 2010.

"It's a nice shot in the arm for the club and the direction we are taking to get some corporate support," said Greenberg.

"We're saying to a few people at the moment that if ever you want to invest in sport and want to align yourself with a club it's a good time to do it now because we feel we're at the front end of a good solid period for the club ... now is the time to invest in us."

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