Brendan Fevola should consider himself "fortunate" he has not faced punishment from the AFL, according to league chief executive Andrew Demetriou.

Carlton fined and traded Fevola after his drunken misbehaviour at last September's Brownlow Medal.

The league also spoke to a female journalist about allegations from the Brownlow night involving Fevola, but she did not want to take the matter further.

Model Lara Bingle did not want to talk to the league over a nude photo that has become public in the last few weeks.

Fevola took the photo on his mobile phone while he and Bingle were having an affair several years ago.

It is unclear how the photo became public, but the league interviewed Fevola over the matter.

"He's been fortunate in the sense that on two occasions, in relation to the Lara Bingle issue and in relation to the issue at the Brownlow Medal, that we haven't been able to get some corroboration from other people," Demetriou told ABC Radio.

"He's fortunate in that regard."

During the radio interview on Saturday, it was put to Demetriou that the game had been too kind to Fevola.

Brisbane traded for the Coleman Medallist and he will form a formidable key forward combination this season with Lions captain Jonathan Brown.

"That's a very good question and I can understand why that view is put," Demetriou said.

"If I could put a counter-view, to try and explain our position, first of all he has been sacked by his football club, a club he loved playing for ... a club he was very successful at.

"He has had publicity around he and his family that I don't think any one of us would ... enjoy, he's brought a lot of shame onto himself and I think he understands fully he's on his last chance.

"I just don't think anyone in the industry is going to tolerate another episode like that."

Demetriou made it clear that if the female journalist had wanted to take action over Fevola's behaviour at the Brownlow Medal after-party, the league was ready.

"In relation to the woman, which is a very serious issue, we were absolutely prepared to take further action if the woman actually wanted to take the matter further," he said.

"She was of the view and is still of the view today - we were liaising with the police, obviously - that she didn't want to take that matter further.

"So we had to respect that view and that was her decision for her own personal reasons and we had no option but to respect the view of the woman.

"It's hard to actually make a charge stick if you haven't got the other person, who wants to take the matter further - this was something we discussed with the Victorian Police."

Demetriou again said the league had made changes to the Brownlow Medal function, particularly in regards to alcohol.

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