Aussie firms set to score at World Cup - Sports News - Fanatics - the world's biggest events

Aussie firms set to score at World Cup

By Ed Logue 07/06/2010 03:04:10 PM Comments (0)

Australian businesses are set to score around $880 million during soccer's World Cup despite the long odds for the Socceroos progressing past the group stages, a business information analyst says.

Merchandisers, retailers, football organisations and bookmakers are set to be the big winners across Australia when the 2010 Football World Cup takes place between June 12 and July 12 (Sydney time) in South Africa, business information analyst IBISWorld said.

IBISWorld has predicted the average Australian would spend $40.05 - a total of $884.2 million - win, lose or draw during the world's most watched sporting event.

Around one million Australians would buy an item of merchandise such as a jersey, scarf or beanie, or around $85 million spent on clothing for the quadrennial event, the report said.

This would boost the overall spend on Australian clothing by 8.5 per cent in June/July, IBIS said.

"And football fever will be used to promote everything from breakfast cereals to deodorant," IBISWorld general manager (Australia) Robert Bryant said.

"Non-clothing merchandise including Socceroos branding to generate sales is forecast to attract an additional $300 million in revenue, or three per cent of Australia's overall monthly retail spend."

Mr Bryant said firms would try to benefit from the tournament.

"Businesses need not be official FIFA (Fédération Internationale de Football Association), sponsors to get involved," he said.

"Green and gold will be the colour for all sorts of goods this June and July, from Havianas to M&Ms, while men's products such as deodorants, shavers and the like will be particularly football flavoured."

Demand for new televisions during FIFA World Cup are expected to be subdued but DVDs and hard-drive recorders are expected to be popular as 54 of the 64 games are to be played at either midnight or 0430 Sydney time.

Television and electrical goods sellers are expected to have a four per cent boost, or an extra $10 million, in revenue during the event, the IBISWorld report said.

Australians are tipped to punt an estimated $105 million on the World Cup despite the odds of Australia not passing the group stage at (4-11) on and (66-1) to win the 19th FIFA World Cup.

South Africa is set to benefit from an estimated 18,000 Socceroos fans at the tournament.

Australian supporters are tipped to spend $180 million at the World Cup, compared to $68 million spent by 14,000 Australians at the 2008 Olympic Games in Beijing.

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