Swans extend Telstra Stadium AFL deal - Sports News - Fanatics - the world's biggest events

Swans extend Telstra Stadium AFL deal

By James Dampney 21/08/2007 04:33:27 PM Comments (0)

The Sydney Swans will continue to play up to four AFL home games at Telstra Stadium each year from 2009 onwards after strengthening the hugely successful partnership with the Olympic Park ground.

The SCG, which is currently being redeveloped, will remain the Swans' official home ground, but the club has ratified a new eight-year agreement to ensure Telstra Stadium continues to host some of Sydney's marquee games.

Sydney's three home matches at Telstra Stadium in 2007 have all been a success, attracting a total of 190,177 fans for the clashes with West Coast, Collingwood and St Kilda.

Under the existing agreement, the average attendance this year of 63,392 has triggered a 'success clause', meaning the Swans will play four home games at Telstra Stadium next season.

That will continue through to 2016 and Stadium chief executive Ken Edwards is thrilled with the new outcome.

"The Swans' partnership with Telstra Stadium has dramatically changed the sporting landscape for the club and the AFL in Sydney," Edwards said.

"Attracting massive crowds of 60,000 to 70,000 at Telstra Stadium over the past six years has lifted the Swans to a new level, brought thousands of new fans to the game and changed the way Sydney views the AFL.

"This renewed and upgraded partnership means all the biggest and best Swans matches will be played at Telstra Stadium until 2016 and that's why we're delighted with the outcome."

Sydney's three matches at Telstra Stadium this year rate among the top 10 attendances for the season nationwide.

The move has been success from day one, with the 72,393 people who turned up for the first clash there against Collingwood in 2002 the biggest crowd ever for a match outside Victoria.

The Swans have also staged some finals at the ground since 2003, including last year's preliminary final victory over Fremantle.

"Playing a split of games at the two grounds reflects the AFL's strategic objective of reinforcing our position in the Sydney sporting landscape, while seeking to grow the code in the western regions of Sydney," AFL chief executive Andrew Demetriou said.

"The Swans have done a fantastic job in building AFL crowds in Sydney and the success of matches at Telstra Stadium is a testimony to that work."

Including finals, the Swans have played 21 matches at Telstra Stadium in total, winning 14 of them and welcoming close to one million spectators.

"The numbers tell the story of a partnership that has kicked goals for everyone, particularly the thousands of new fans who have witnessed AFL live for the first time at Telstra Stadium," Edwards said.

"The growth in crowds, profile and revenue since 2002 are what makes a modern sport tick and we firmly believe there's more to come."

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